abillion is an internet-based ecosystem for the sustainability movement. We’re building an online community of people around the world who want to live more sustainably. Through our app, community members can recommend and review vegan dishes at restaurants, and vegan, cruelty-free and sustainable consumer products, ranging from food to beauty to fashion. Peer to peer recommendations are the most valuable and most honest kind of publicity for brands. That is helping to make abillion the first choice for many people both to promote or find vegan and sustainable dining and shopping choices.
Our mission is to build a global community that catalyzes millions of people and businesses to do what’s right for their body, the animals, and the planet. Our brand name refers to our vision of a billion people making sustainable, ethical and vegan consumer choices on a daily basis. We’re equally committed to giving back to causes that make a real impact. Our goal in 2021 is to donate $1 million to organizations that are on the frontlines of animal welfare, activism, world hunger, literacy and empowering women and minorities. We hope in years to come that our model inspires many other companies to rethink how they grow and how they allocate resources.
We hold the world’s most valuable and unique consumer data set for sustainability. As more members post reviews, our dataset continues to grow exponentially. We want to leverage this proprietary dataset to help investors, manufacturers, distributors, and retailers identify market gaps and growth opportunities in the socially responsible consumption wave. We launched our data team’s website, data.abillion.com, in August last year to showcase our data-rich research on topics ranging from plant-based meat to dairy alternatives. The data team is growing and we are constantly adding new tools and diving deeper into areas of interest. One very useful and noteworthy recent addition is an interactive dashboard to track the performance of the most popular plant-based meat brands on our platform.
That’s right! We’re proud to add Animal Save Movement, Share the Meal, Room to Read, and One Tree Planted to our partner list. This means that our members can directly support animal vigils, plant trees, share meals, and sponsor books for communities in need with every review posted on our app. When we first launched, we focused on onboarding animal sanctuaries into our giving ecosystem. And while we will always support such organisations, we also want to include other causes, conscious that as our membership grows, some members will prioritise other causes.
We are a small but rapidly growing company. I started this organization organically, working with passionate young engineers and have been blessed to have attracted a great group of incredible compassionate and driven colleagues. We are launching a Series A funding round in Q2 this year, and part of the capital will go towards building capabilities and excellence. We have done some amazing things already but with more experienced talent, we can scale to even greater heights.
We launched Awards last year and the response has been great. I think recipients, be they cities, brands or restaurants appreciate that our awards are based on real consumer data and preferences. We’re not telling the public that something is number one based on the opinions of a small panel of celebrity judges; we’re awarding someone a first place award based on thousands of data points based on real member feedback. This gives our awards a level of credibility and data integrity that sets us apart.
Two things that have been very encouraging has been the growth of plant-based and cruelty-free products as well as the growth in consumers willing to look at plant-based options on a more than occasional basis. What is exciting for us is that today, 65% of our members are omnivores or flexitarians. And while we will always serve our vegan customers first and foremost, it is exciting to see more non-vegan or vegetarian consumers show a strong interest in making impactful and plant-based consumer choices. And we are excited to be the platform that guides them in this journey.
Singapore is fortunate to have a government supportive of innovation as well as a business environment that has made it an ideal base for family offices, private equity firms, VCs, and other financial institutions. The $306 billion government-backed investment fund, Temasek, is very bullish on alternative proteins and this has helped shine a spotlight on the sector. Investors here are very aware of the potential ramifications of backing a game-changing food product.
Our data team has done some fantastic work looking at the consumer landscape in this report: https://www.data.abillion.com/post/the-era-of-the-conscious-consumer.
Another, which I am sure you have seen, is the increasing affordability of plant-based products. This is very important because there has been, for a long time, in many countries the notion that buying organic products or switching to a plant-based lifestyle is expensive. If we, and the manufacturers in this sector, mean to really change the world’s consumption patterns, the vast majority of the population must be able to access and afford these products.
We grew five times across our key metrics last year and had four record quarters and grew our team from 8 to 26. This year we’re looking to double that and it’s going to be a big year for further establishing the company and movement around the world. I’m excited to be working on further expanding our mission and creating even more impact for animals, humans, and the planet. In the next five years, we want to help thousands of entrepreneurs and millions of people connect and support each other in growing the movement.